Databases are an indispensable tool in building online audiences and developing new revenue streams. In this new report author Steve Buttry reviews the many ways databases can be employed to enhance news coverage and address critical consumer and business jobs to be done, and discusses some of the organizational and technological decisions that will need to be made as newspapers expand their online database offerings. The report costs $19.95.

To order a copy, please fill in and submit the form below.

Posted by API at 11:59 PM | Permalink | Comments (0)

As part of Newspaper Next 2.0, the American Press Institute worked with Borrell Associates to provide an overview of the most promising online revenue opportunities, along with tools and resources to help newspapers take maximum advantage of them.

Below are links to spreadsheets outlining current local online spending by business category in every designated market area (DMA), as well as Borrell's Future Tool to enable newspapers to calculate what their potential revenue opportunity could be in any size market.

Download the Data Overview here. This is your user's guide to the data offered below.

Download the Market Selector here.

Download online spending figures per DMA here.

Download the Online Spending Analysis here.

Download the Future Tool for Quintile 1 here.

Download the Future Tool for Quintile 2 here.

Download the Future Tool for Quintile 3 here.

Download the Future Tool for Quintile 4 here.

Download the Future Tool for Quintile 5 here.

Download the Web Audit for Quintile 1 here.

Download the Web Audit for Quintile 2 here.

Download the Web Audit for Quintile 3 here.

Download the Web Audit for Quintile 4 here.

Download the Web Audit for Quintile 5 here.

Posted by Elaine Clisham at 03:00 AM | Permalink

You will receive a telephone call shortly from someone at API to take your credit card number. As soon as your payment is processed we will email you a link to the report.

Posted by API at 12:03 AM | Permalink

The Newspaper Next Training DVD is now available!

Continue reading "Newspaper Next Training DVD" »

Posted by Elaine Clisham at 05:47 PM | Permalink

Interview form for consumers

Interview form for businesses

Interview form for employees

Posted by Elaine Clisham at 05:24 PM | Permalink

Download the Newspaper Next OASYS form here.

Posted by Elaine Clisham at 02:37 PM | Permalink | Comments (0)

Download the Newspaper Next Idea Resume here.

Posted by Elaine Clisham at 02:36 PM | Permalink | Comments (0)

Download the Newspaper Next Disruptive Innovation Barometer here.

Posted by Elaine Clisham at 11:27 AM | Permalink