It's tough getting the right people and products in the right place at the right time.

That's why API is bringing five urgent and intensive programs together at the same time, in the same place to help you redefine the whole idea of your news organization's role in business today.

Don't you love it when a plan comes together?

The home base for the "API West" seminars will be Kellogg West Conference Center & Lodge in Pomona, California. The week's offerings will include:

BEYOND THE NEWSROOM (Sept. 13-14)
Resource-strapped newsrooms are finding creative ways to deliver top-notch news and information, from working with local bloggers, tapping into social networks and outsourcing, to partnering on regional coverage and working with non-profits and universities. Learn to pinpoint the opportunities and navigate the pitfalls of collaborative journalism at the local level. (Tuition: $695)

NEW REVENUE MODELS THAT WORK! (Sept. 13-14)
Learn practical strategies and tactics for developing, launching and maximizing a wide array of effective new revenue-generating models, and for making the transition to a more consumer-centric business model. Examine innovative revenue development examples -- ranging from self-serve advertising placement to search services, behavioral targeting, partnerships, mobile applications, and more. (Tuition: $995)

MAXIMIZING SALES FORCE EFFECTIVENESS (Sept. 15-16)
This exclusive API program, developed in partnership with global sales consulting firm ZS Associates, shows you how to re-energize the top line and increase profitable revenue by 10% or more. You'll learn proven processes, drivers and tools for transforming your sales organization, and hear best-practice examples from newspaper organizations currently implementing groundbreaking sales force re-invention initiatives. (Tuition: $995)

THE NEXT GENERATION OF MEDIA MANAGERS (Sept. 15-16)
They may be young and technologically savvy. They may be new to newspapers. You brought them on board to shake up your organization, and now you'd like to give them greater management authority. This management-skills seminar, designed for your most promising future leaders across the organization, covers the basics of communication, self-awareness, cultural savvy and influence. (Tuition: $995)

8 STEPS TO PROFITABLE NEW PRODUCTS (Sept. 17)
A one-day program to help your organization use the new product development process to build innovation, enhance the customer experience and gain competitive advantage. You'll learn how to build a new product development strategy, manage projects throughout the innovation process, create an innovation mindset in the organization, and maintain a portfolio of innovations over time. ($395)

Please click on the above links for details about the programs, fees, and special multiple-seat discounts.