"Over the past few years, many newspaper organizations have made progress in improving the effectiveness of their sales forces. But there is still a huge opportunity to do more, according to Ron Siahpoosh, Associate Principal of global sales consulting firm, ZS Associates.

Over more than 25 years of experience with thousands of companies, we have determined that the average company can increase profitable revenues by 10% or more by improving their sales force strategy, design and execution," he said. "And through our work this year with American Press Institute, I'm convinced that the same opportunity exists in the newspaper industry, as well. It's a matter of identifying what to improve, and applying proven approaches for making those improvements happen."

Siahpoosh will be the featured instructor at API's Maximizing Sales Force Effectiveness seminar, coming up May 24-25, 2010 in Reston, Virginia. Another offering of the program is scheduled for September 15-16, 2010, in Pomona, California.

During the seminar, participants will learn proven concepts and implementation tools in areas including: sales force strategy, sales force organization, sales process design and implementation, recruiting and talent management, incentive compensation and goal-setting; and more.

This may be the most valuable and productive investment in your organization's success that you make the entire year!