Which vendors are America's favorites?
API wants to know and we bet you do too.
Increasingly, newspaper companies are embracing third-party digital products and technologies that enable new business models, deliver content and advertising across platforms, maximize efficiencies and enable sustained innovation.
API is launching a nationwide survey to find out which vendors are truly delivering quality solutions to meet our industry's needs -- and we want to make sure your favorite vendors are on the list.
Would you help us design the survey?
Here's how you can help:
Step 1: Nominate up to 10 of your favorite vendors to be included in the survey, and tell us what service each provides for you.
Step 2: Name any vendors you're curious about and would like to rated in the survey.
We'll include three broad vendor categories in the survey:
Digital publishing (blogging, content management systems, e-mail newsletters, e-papers, e-reader/tablets, hosting services, mobile technologies, mobile apps, paid online access, search engine optimization, social networking, transaction/fulfillment, video and photo platforms, Web aggregation, Web site production, etc.)
Advertising (ad optimization, ad platforms, ad production, classified solutions, coupons, e-commerce, hosting services, lead generation, local search, media buying, networks, rich media, search engine marketing, self service systems, software/systems, video, etc.)
Research and marketing (audit and measurement, business development, list services, predictive modeling, market analysis and presentation software, readership/audience development, segmentation/analysis, subscriber acquisition/retention, text messaging, etc.)
Your nominations must be received by Friday, March 12, 2010.
The survey will launch this month, and the results will be revealed at the API Vet the Vendors seminar, April 30 - May 1, 2010, at API in Reston, Va.
At the seminar, we'll bring the industry's favorite vendors together for a face-to-face dialogue about what works, what it takes and what's worth the money. Attendees will hear presentations from these companies and from the clients who use them.
Click here to nominate your favorite vendors.
For more information, contact API Associate Director Mary Peskin, 703-715-3336.
