"15 Paths to Paid Online Content" draws on original API/ITZBelden research to provide actionable data and real-life case studies so that you can compare your online strategies to those of the most successful paid-access sites.

Join your peers in face-to-face discussions with industry leaders who'll share their experiences in launching paid-access programs and experts who'll talk about what's now and what's next in this ever-changing media landscape:

15 Paid Access Models: Greg Harmon, CEO/managing director of Belden Interactive, and Greg Swanson, CEO of ITZ Publishing, present original API/ITZBelden research, analysis and case studies on paid-access models for large and small newspaper companies. Compare your online strategies to those of the most successful paid-access sites. Are you setting paid-subscriber goals high enough? Are you charging less than subscribers are willing to pay? Are you creating "roadblocks" to accessing content? The answers may surprise you.

Profiles and Practices in Paid Content: Industry leaders, representing large to small enterprises, will participate in a candid, face-to-face discussion about what's working and what's not at their companies.
 Paul Anger, vice president/editor of the Detroit Free Press, will discuss the company's "hybrid subscription model" of limited home delivery, full access to an online e-edition and e-reader distribution. Initially working with the acclaimed design firm IDEO, the company is pursuing an aggressive overall strategy to leverage cross-platform content delivery models.
 Patrick Scanlon is interactive media director of the Pittsburgh Post-Gazette, the nation's first metro paper to move from thinking about paid online content to venturing into the marketplace with the magazine-style, members-only Web site PG+. He'll talk about strategy decisions, content selection and plans for the future.
 Kurt Lozier, senior vice president/digital media & product management of Dow Jones Local Media Group, will talk about small and medium-scale paid access strategies at his company's newspapers. What model works best for small markets? What's the impact of page-view loss? How will the community react?

Journalism People Love: Matt Thompson, award-winning online writer/producer and incoming editorial product manager at National Public Radio, will talk about the value people attach to content as well as his new role in developing topic-focused local news sites for NPR member stations. (Those of you who've been around awhile will remember him as the voice of EPIC 2014, the future history of news.)

Marketing Paid Content: Bill Baird, president of Baird Direct, will present new ways to take your paid access program to the next level. Discover new ways to enhance your online subscription marketing, proven strategies to improve conversion rates and lifetime value, and smarter ways to maximize your online publishing revenue.

Winning Your Brand Back from the Web: Arnon Mishkin is a partner with Mitchell Madison Group where he consults for media companies on improving legacy businesses as well as making the Internet profitable. He'll talk about the meaning and impact of brand --and how can you maximize the brand value of your content across all products and platforms. (You may have seen his "Leading Voices" column on paidContent.com)

SPECIAL OFFER:
Seminar members can purchase the related API/ITZBelden report, "Practices and Profiles in Paid Access," a $500 value, at a discounted price of $300. This insight report includes case profiles, audience analysis, payment and transaction structures, insights into subscription bundling, and the impact on advertising, market share and competition.