API's Revenue 3.0 Portfolio Series packs actionable data, sharp analysis and measurable results into five integrated programs that will help next-generation, cross-platform news enterprises maximize success and minimize risk in the transitioning media landscape.
Each seminar draws on exclusive API/ITZBelden Research and Insight Reports that provide up-to-the-minute data analysis, case studies and actionable recommendations for approaches that capture new revenue.
And by participating in API's Dollar Match training bank, you can attend all five seminars and receive all five Insight Reports -- a $7,500 value -- for the incredible price of $2,890! Act now because this offer ends Jan. 31, 2010.
The Revenue 3.0 Portfolio:
15 Paths to Paid Online Content (Feb 11-12, Reston, Va.) provides keen insight into the opportunities and obstacles presented by "going paid" and recommendations to help you make critical decisions. Tuition is $695. Registrants can purchase the API/ITZBelden report, "Practices and Profiles in Paid Access," a $500 value, at a discounted price of $300. It includes case profiles, audience analysis, emerging benchmarks, payment and transaction structures, and insights into subscription bundling and impact on advertising, market share and competition.
Maximizing Sales Force Effectiveness (April 10-11, Orlando, Fla., or May 24-25, Reston, Va.) focuses on improving organizational effectiveness through the science of Sales Resource Optimization (SRO) in an exclusive API program developed with world-leading sales consultants ZS Associates. Participants will gain key insights on organizational structure, right-sizing the sales force, gauging market potential, territory alignment and optimization, sales automation, training and compensation. Tuition is $1,500 and includes "Sales Force Effectiveness," an API/ITZBelden report on sales-force development for print and digital products.
Vet the Vendors (April 30 - May 1, Reston, Va.) brings the industry's favorite vendors to Reston for a face-to-face dialogue about what works, what it takes and what's worth the money. Attendees will hear presentations from companies that are truly delivering quality solutions to industry needs -- and the clients who use them. Tuition is $995 and includes the related Insight Report profiling the top-rated vendors identified in the API/ITZBelden survey of newspaper executives who use outside technology to produce, aggregate and distribute content and facilitate transactions.
Value Optimized Pricing (Aug. 2-3, Reston, Va.) examines the value proposition in the new media landscape that is central to pricing products. Participants will gain a better understanding of the features their customers value, consumers' willingness to pay, bundling and unbundling strategies, opportunities in new market segments, and price optimization. Tuition is $995 and includes the related Insight Report on new capabilities and revenue streams derived from advertising, digital distribution, bundled hybrid content, and audience aggregation.
Digital Delivery (Nov. 8-9, Reston, Va.) assesses the viability of emerging digital platforms for content and advertising. Participants will gain insight into the most promising opportunities on technologies such as smart phones, PDAs, e-readers, tablets, e-mail and video. Tuition is $995 and includes the related Insight Report on the strategies, technologies and resources required to connect content and advertising to audiences and provide e-commerce, data sharing and other revenue-generating solutions across multiple platforms.
To set up an API Dollar Match Account, please contact Vice President of Programming and Personnel Carol Ann Riordan, 703-715-3315.
