Relying on traditional advertising streams alone is no longer enough. Attend API's New Revenue Models That Work! seminar (Feb. 15-17) to learn practical strategies and tactics for developing, launching and maximizing a wide array of effective new revenue models.

Program highlights include:

Beyond Advertising
Karen Feldman (IBM Institute for Business Value)
Why and how media companies must develop new products/services and move to a more customer-centric business model. Includes case studies on organizations successfully making this transition, from both outside and inside the publishing industry.

Turning the Page
Brad Mindich (President, Phoenix Media/Communications Group)
Real world experience on how to use multiple platforms, partnerships and converged selling to change your business, generate significant new revenue and drive audience growth.

Taking Advantage of Behavioral Targeting
Wayne Snow (VP/Advertising, Lexington (KY) Herald-Leader)

New Revenue Models at Gannett
Josh Resnik (Vice President, Gannett Digital)

Self-Service Successes
Kelly Warren (Advertising Director, The Virginian-Pilot, Norfolk, VA)

Plus...
− Online video and other rich media
− Mobile
− SEM/SEO/SMO
− Agency Services

Find out how to attend "New Revenue Models That Work!" for only $750 - half the $1,500 tuition price. For complete details, see API's Dollar Match Program, which expires Feb. 15, 2010.

The semianr is intended for advertising directors and sales managers and others responsible for growing revenues across multiple products and platforms -- from newspaper organizations of all sizes.

Check the New Revenue Models That Work! seminar page for more details and online registration