You now have two additional weeks to take advantage of API's 2010 Dollar Match Program, and double the value of your training investment! For every tuition dollar deposited into an API training bank by February 15, 2010, API will match it.

You can invest your tuition dollars in any combination of 2010 seminars and regional workshops. It's completely up to you.

For example, by putting $2,500 in your training bank, you will receive $5,000 worth of tuition credit in 2010.

Upcoming programs range in price from $150 for a one-day regional workshop to $1,500 for a multi-day revenue seminar. They'll concentrate on topics publishers and key executives identified in a nationwide survey as the greatest opportunities for moving forward:

• New revenue models that work
• Creative ways resource-strapped newsrooms can capture and deliver innovative, quality content
• Proven models for paid online content
• Maximizing sales force productivity across platforms
• Mobile revenue-generating solutions
• Event marketing

Other offerings will be added to the schedule on a rolling basis so that we can design programs that address emerging issues and promising opportunities.

For more information and to set up an API Dollar Match Account, please contact Vice President of Programming and Personnel Carol Ann Riordan, 703-715-3315.