Charging for access to digital content has sparked one of the biggest debates within the newspaper industry. The idea seems to gain momentum whenever another news organization announces it is taking steps to move from free to paid content online.

Newspaper executives are eager to know what their peers in other organizations are doing. What are the current practices in generating revenue from digital content? What are the various pay models? Are they successful? What approaches are news organizations taking to issues like site registration, electronic editions and tracking original content across the Web?

American Press Institute, working in partnership with ITZBelden, set out to answer these questions. Initial results of an ongoing online survey show that industry executives are exploring multiple options for increasing revenue in the short term. You may download a free copy of the Online Revenue Initiatives 2009 report by clicking the link.