Newspaper Next 2.0
Welcome to Newspaper Next 2.0 -- the next generation of Newspaper Next research from the American Press Institute. This new report, entitled Making the Leap Beyond 'Newspaper Companies,' outlines a broad new vision for what newspaper companies must become if they are to survive in today's heavily disrupted media landscape. It also presents 24 case studies of new products developed using Newspaper Next principles and methods, and seven profiles of organizations that have made significant structural changes in the process of developing these products. And it examines the most promising areas for maximizing online revenue generation, with assessment tools and practical guides any newspaper can use to begin taking advantage of those opportunities.
View the archived Feb. 19 Webcast here.
In outlining this broad new vision, the report introduces several key new concepts:
- The idea that newspapers must broaden their vision to become local information and connection utilities, with products and services to touch every consumer and serve every business in a market;
- The concept of the whole market, a universe of consumers and businesses that reaches well beyond readers and advertisers, and that newspaper companies should be striving to reach and touch;
- Mega-jobs -- important "jobs to be done" that a wide cross-section of any market will want and need, and therefore the first that newspaper companies should seek to address.
The Casebook section includes information on how each product was developed, launched and marketed, how it was monetized, what the metrics were for success, and what lessons those who developed them learned along the way. Its aim is to highlight some industry leaders who have put Newspaper Next to work in their organizations and to show how they did it in a way that other newspapers can emulate.
The third section addresses the most important question the industry faces at the moment: how to make money online. Developed by Borrell Associates, the industry experts in online revenue research, it points the way to the most profitable opportunities and offers research and resources to help newspapers maximize them.
Download the Newspaper Next 2.0 report here.
Download Borrell Associates research and resources here.
Download the online vendor list here.
Download sample job descriptions here.
Download the first Newspaper Next report, Blueprint for Transformation, here.
Newspaper Next: Propuesta para la Transformación.
As with the first Newspaper Next report, API is also offering a series of low-cost one-day workshops across the country to provide newspaper organizations wtih an overview of the new vision and concepts and with tools they can use immediately to take advantage of the exploding opportunities online. For a list of workshops please click on the link above. To be notified as more are scheduled please contact API's vice president of programming, Carol Ann Riordan.
If your state or regional press association is interested in an overview session about Newspaper Next 2.0, please contact API's director of tailored programming, Steve Buttry.
API also offers the opportunity to bring a customized version of Newspaper Next and Newspaper Next 2.0 to your organization. We work with you to understand your market position and to determine your specific needs, and then craft a program that focuses specifically on your opportunities and on what steps you can take in order to take advantage of them. To talk further about bringing Newspaper Next to you, please contact Steve Buttry.
