At baltimoresun.com, video advertising has a bright future. And not just 10-second pre-roll videos or posting clients' existing television commercials online. They're on to something much more lucrative. Below are two examples of how the staff at baltimoresun.com has incorporated video to serve local businesses in innovative ways: one involves embedding video in a standard online display ad, and the other involves providing Web development expertise, including video, to do a specific job for a local business.