As part of Newspaper Next 2.0, the American Press Institute worked with Borrell Associates to provide an overview of the most promising online revenue opportunities, along with tools and resources to help newspapers take maximum advantage of them.

Below are links to spreadsheets outlining current local online spending by business category in every designated market area (DMA), as well as Borrell's Future Tool to enable newspapers to calculate what their potential revenue opportunity could be in any size market.

Download the Data Overview here. This is your user's guide to the data offered below.

Download the Market Selector here.

Download online spending figures per DMA here.

Download the Online Spending Analysis here.

Download the Future Tool for Quintile 1 here.

Download the Future Tool for Quintile 2 here.

Download the Future Tool for Quintile 3 here.

Download the Future Tool for Quintile 4 here.

Download the Future Tool for Quintile 5 here.

Download the Web Audit for Quintile 1 here.

Download the Web Audit for Quintile 2 here.

Download the Web Audit for Quintile 3 here.

Download the Web Audit for Quintile 4 here.

Download the Web Audit for Quintile 5 here.