Some thoughts about "good enough"
The Newspaper Next concept of "good enough" has proven to be one of the most troublesome for many newspaper organizations to grasp. Doesn't this mean we're compromising our commitment to quality and excellence? Dumbing down the newspaper? Sanctioning less-than-meticulous work?
No, in a word, it doesn't. The term "good enough" should be applied at two points during the new product development process. There appears to be a greater understanding of one of these points than the other, so below is an attempt to shed some additional light on both.