Interview form for consumers

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Interview form for employees

Amy Gahran's post on The Poynter Institute's E-Media Tidbits newsletter highlights this very cool ad The Roanoke Times has developed to recruit a new executive editor. In particular, check out the Who We Want section and the About Us section. A terrific use of multimedia not just for recruiting a newspaper editor, but something we can deliver for any recruitment advertiser.

On Feb. 18, The New York Times Magazine included an article about Toyota (registration required; there may be a charge for those not members of TimesSelect) on the occasion of the introduction of its new Tundra full-size pickup truck. Toyota is poised to surpass General Motors soon as the world's largest car company. How is it possible that a mainstay of the American economy for a over century is about to cede its position to an organization that has only been in this country 30 years?

It's striking how many of the same principles of disruptive innovation and of the Newspaper Next Method and Game Plan Toyota has used to build its success. Here are some of the things the article mentioned that can work for us just as they worked for Toyota.

Read Seattle Times Editor-at-Large Mike Fancher's column, asking for reader feedback on information jobs they'd like the newspaper to do ...

... and read readers' responses here.

The Dispatch in Moline, Ill., wanted to develop a subscriber loyalty program and at the same time saw an opportunity to offer small local businesses an affordable way to reach those readers. The result: Delivering QC, a site that offers discount coupons from local businesses, available only to paid subscribers.