Transformation in Action: Real-Life Examples
From Google and eBay to craigslist.org and YouTube, successful new business models are constantly emerging and consumers and advertisers are eagerly adopting these new solutions to get key jobs done in their lives. The innovators creating these solutions are seeing dizzying growth rates. Can newspaper companies do the same?
Newspaper Next's conclusion: They can -- but not without dramatic changes in the way they think, the strategies they adopt and the innovation processes they use.
Take a look at some of the companies that have begun to implement N2 methodologies and tools that API is providing and view video clips from some of the participants.
Newspaper Next Pilot Projects
Seven organizations were selected for the program and these teams received advice and consultation from the N² project team over a four-month period. The goal was to take teams as far as possible during the short span of the project.
Each team attended a one-day workshop to introduce N2 innovation concepts and develop a project plan. Participation ranged from small core groups and advisers to large groups with cross-departmental and corporate representation from several levels. The N2 team then interacted with each team on a regular basis to help them overcome ongoing issues. In June, the teams came together for a one-day joint learning session.
Synopses and video clips of the pilot programs offer a brief window into each project.
- The Boston Globe: Create solutions for advertisers too small to use a metro daily newspaper.
- The Dallas Morning News: Create a product to help busy moms master the many challenges they face in their lives.
- GateHouse Media Massachusetts/Suburban Newspapers of America: Improve emerging local portal strategy, WickedLocal.com.
- Gannett/The Desert Sun, Palm Springs, Calif.: Develop organizational structures to make innovation systematic.
- Media General/Richmond Times-Dispatch: Develop new research approaches to understand better the jobs nonconsuming advertisers are trying to get done.
- North Jersey Media Group (NJMG), Hackensack: Shape a winning approach to overhaul online strategy.
- The Oregonian, Portland: Use innovative approaches to grow core products.
Report Availability
Copies of the report are available as either a free electronic file or a printed copy by clicking here. The cost for the hard copies is $50 for corporate members or $100 for nonmembers.
