Check here for the latest media coverage on newspaper Next and the report Blueprint for Transformation.

Self-serve advertising could be a great way for newspaper companies to open their websites to businesses too small to advertise in the newspaper -- and now there's a way to get started simply, quickly, and with no up-front costs.

One of the most common questions about Newspaper Next's unique take on innovation is, "How can I establish this kind of thinking and action in my organization?"

Here's a practical approach from a company that's making it happen.