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May 2006 Archives

May 5, 2006

A fascinating "Jobs-To-Be-Done" study

A MediaPost piece by Jason Weidner gives a fascinating glimpse of how mobile phone search is weaving itself into the life of at least one early adopter. The "Jobs-To-Be-Done" approach is exactly what Newspaper Next prescribes -- and newspaper companies need to be exploring this new frontier as quickly as they can.

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May 16, 2006

News Release: SNA Foundation Joins API as Partner in Newspaper Next

RESTON, VA--The American Press Institute announces that the Suburban Newspapers of America Foundation has become a partner in API's Newspaper Next innovation project. Over the next three years, SNA Foundation will invest $50,000 in API's N2 project.

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May 18, 2006

Presstime: Industry Transformation

Drew Davis outlines the goals of the Newspaper Next project in the November 2005 issues of Presstime. To view the 133 KB PDF, click here.

Nieman Report: Can the Newspaper Industry Stare Disruption in the Face?

Check out this insightful article from the Spring 2006 Nieman Report.

May 19, 2006

'Local' is the answer -- but which 'local'?

Newspaper companies are realizing that local information is the heart of the franchise -- but which local information? The answer has to begin with a different set of questions.

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May 22, 2006

AJR: Adapt or Die

Read the latest article on innovation, convergence, and the future of newspapers in the article Adapt or Die from the American Journalism Review.