A MediaPost piece by Jason Weidner gives a fascinating glimpse of how mobile phone search is weaving itself into the life of at least one early adopter. The "Jobs-To-Be-Done" approach is exactly what Newspaper Next prescribes -- and newspaper companies need to be exploring this new frontier as quickly as they can.
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RESTON, VA--The American Press Institute announces that the Suburban Newspapers of America Foundation has become a partner in API's Newspaper Next innovation project. Over the next three years, SNA Foundation will invest $50,000 in API's N2 project.
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Newspaper companies are realizing that local information is the heart of the franchise -- but which local information? The answer has to begin with a different set of questions.
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