About this blog
This blog isn’t intended as a comprehensive record of what we’re doing in the N2 project. That would simply take too much time, and we have a project to complete. Rather, I’m hoping to offer up slices from our work that will be thought-provoking, useful or just plain interesting to other people wrestling with the same conundrum as N2. Which is, basically: How can newspaper companies evolve into new models of relevance and value in a world where people consume fewer newspapers but much more information?
I intend to use this forum to offer up ideas, perspectives and things I learn while working on the American Press Institute’s Newspaper Next project. A lot of this stuff is too interesting to stay bottled up until this fall, when we deliver N2’s final report and recommendations. And getting midcourse feedback from people outside the project will be a good thing, too.
Disclaimer: My comments in this blog don’t necessarily represent the views of the American Press Institute or Innosight LLC, the consultants who are partnering with us on this project. This blog is just one person’s view. And, naturally, I reserve the right to change my views during the course of the project, any time new information leads to new conclusions.
You can find out more about me here.
Rules of engagement (adapted from Jeff Jarvis’ Buzzmachine.com)
- Let’s keep it civil – no foul language, hate speech, personal attacks, etc.
- Any email you send me can be quoted in the blog.

