This blog isn’t intended as a comprehensive record of what we’re doing in the N² project. That would simply take too much time, and we have a project to complete. Rather, I’m hoping to offer up slices from our work that will be thought-provoking, useful or just plain interesting to other people wrestling with the same conundrum as N². Which is, basically: How can newspaper companies evolve into new models of relevance and value in a world where people consume fewer newspapers but much more information?

If newspaper companies want to figure out how to be indispensable to the growing ranks of their non-customers, they need to start with the lives people are living, and the information jobs they’re trying to get done. It’s been amazing to me how much more opportunity I see for newspaper companies when I take that point of view.

A new Pew study of online news usage is loaded with interesting information for anyone who’s trying to figure out the future of news. It points out that broadband access produces very different and stronger consumption patterns, even among young adults.

RESTON, VA-- The American Press Institute's Newspaper Next (N²) project has selected six newspaper companies to participate in its Disruptive Innovation Advisory Program. Each newspaper in the program will receive individualized guidance to maximize the potential of its innovative idea.

What's a newspaper website supposed to do, anyway -- attract move old readers to a new medium, or attract new readers? By replicating print content online, It appears we've done both, but it's time to look beyond "cramming."