Welcome to Newspaper Next 2.0 -- the next generation of Newspaper Next research from the American Press Institute. This new report, entitled Making the Leap Beyond 'Newspaper Companies,' outlines a broad new vision for what newspaper companies must become if they are to survive in today's heavily disrupted media landscape. It also presents 24 case studies of new products developed using Newspaper Next principles and methods, and seven profiles of organizations that have made significant structural changes in the process of developing these products. And it examines the most promising areas for maximizing online revenue generation, with assessment tools and practical guides any newspaper can use to begin taking advantage of those opportunities.

View the archived Feb. 19 Webcast here.

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Posted by Elaine Clisham at 01:56 PM | Permalink

At baltimoresun.com, video advertising has a bright future. And not just 10-second pre-roll videos or posting clients' existing television commercials online. They're on to something much more lucrative. Below are two examples of how the staff at baltimoresun.com has incorporated video to serve local businesses in innovative ways: one involves embedding video in a standard online display ad, and the other involves providing Web development expertise, including video, to do a specific job for a local business.

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Posted by Elaine Clisham at 01:05 PM | Permalink | Comments (0)

The New York Times had an article recently about how the cost of continuing to send reporters out to travel with the campaigns has become steep enough that some news organizations, particularly newspapers, are deciding to pull their reporters back as a cost-cutting measure. Like that's a bad thing.

I think it's a good thing.

Heresy, I know, but hear me out. One of the hard decisions newspapers have to make in order to liberate resources for new growth is, as Bill Watson from the Pocono Record says, "what to stop doing."

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Posted by Elaine Clisham at 02:37 PM | Permalink | Comments (0)